Insurers Must Thank & Educate its Personnel
Barry Zalma
Read the full article at https://lnkd.in/gUfxWBhU and see the full video at https://lnkd.in/grkiGZ8G and at https://lnkd.in/gP6wEKbF and at https://zalma.com/blog plus more than 4300 posts.
The insurance industry has been less than effective in training its personnel. Their employees, whether in claims, underwriting or sales, are hungry for education and training to improve their work in the industry.
Insurers without sufficient personnel to make a classroom training program practical have available options. If the insurer desires to honor its employees who wish to improve their knowledge and skills can do so inexpensively by adding to each employee’s library a complete insurance library by internationally recognized insurance coverage, claims handling, fraud, and insurance law expert and author, Barry Zalma, Esq., CFE.
If funds are not available for training vendors can be willing to assist. Although vendors are usually prohibited from making gifts to the insurer’s employees they may agree to donations to the insurer of educational materials that will help the employees improve their abilities for acknowledgement of the presentation.
Every insurer, insurance syndicate, insurance brokerage, insurance sales agency, insurer branch office, and vendors to the insurance industry should add to the libraries of their various offices or employees.
To add to the professionalism of the staff of insurance professionals, the insurer should make available to each the following books that are available at reasonable prices from amazon.com, the American Bar Association, Thomson Reuters, or Full Court Press, written by Barry Zalma. Details about each book are available at Barry Zalma’s Insurance Claims Library at https://zalma.com/blog/insurance-claims-library/:
The Compact Book on Ethics for the Insurance Professional
The Compact Book of Adjusting Property Insurance Claims – Third Edition
The Compact Book of Adjusting Liability Claims – Third Edition
How to Acquire, Understand, and Make a Successful Claim on a Commercial Property Insurance Policy
The Tort of Bad Faith
The Equitable Remedy of Rescission
Insurance Fraudsters Deserve No Quarter
The Examination Under Oath to Resolve Insurance Claims
Insurance Fraud – Volume I and Volume II
Construction Defects and Insurance Second Edition (8 volumes)
Insurance Fraud Costs Everyone
California SIU Regulations 2020
California Fair Claims Settlement Practices Regulations 2022
Zalma’s Mold & Fungi Handbook
Zalma on Insurance Claims – Third Edition (ten volumes)
Mold Claims (two volumes)
Several True Insurance Crimes Novels and Novellas
From the American Bar Association
Getting the Whole Truth: Interviewing Techniques for the Lawyer
The Commercial Property Insurance Policy Deskbook
The Insurance Fraud Deskbook
Diminution in Value Damages
From Full Court Press
The Insurance Law Deskbook
California Insurance Law Deskbook
Zalma on Property and Casualty Insurance
Insurance Bad Faith and Punitive Damages Deskbook
From Thomson Reuters
Property Investigation Checklists Uncovering Insurance Fraud, 13th Edition
Details about each book available at the Insurance Claims Library at https://zalma.com/blog/insurance-claims-library/
Free Resources
In addition you should make available the following free services: the podcast Zalma On Insurance at https://anchor.fm/barry-zalma; Zalma’s Insurance Fraud Letter at https://zalma.com/zalmas-insurance-fraud-letter-2/; Mr. Zalma is on Twitter at https://twitter.com/bzalma; Barry Zalma videos are available at Rumble.com at https://rumble.com/c/c-262921; Barry Zalma videos on YouTube- at https://www.youtube.com/channel/UCysiZklEtxZsSF9DfC0Expg; Read posts from Barry Zalma at https://parler.com/profile/Zalma/posts and GTTR at https://gettr.com/@zalma; the podcast Zalma On Insurance at https://anchor.fm/barry-zalma.
Subscription Services
You can subscribe, for only $5 a month or $50 a year, to special videos from “Zalma on Insurance” at https://zalmaoninsurance.locals.com/subscribe; and “Excellence in Claims Handling” at https://barryzalma.substack.com/welcome.
On Line Training
Mr. Zalma, for a fee, will prepare a full Excellence in Claims or Excellence in Insurance training program. If interested in a specialized, directed to your needs alone training program, contact Mr. Zalma at [email protected] or 310-390-4455.
The Professional Claims Handler
Post 5218
Read the full article at https://www.linkedin.com/pulse/zalma-philosophy-claims-handling-part-8-barry-zalma-esq-cfe-zdwsc, see the full video at https://rumble.com/v70zl4s-the-zalma-philosophy-of-claims-handling-part-8.html and at https://youtu.be/MIYcF71ffRQ, and at https://zalma.com/blog plus more than 5200 posts.
Claims Commandment X – Thou Shall Not Pretend to be a Lawyer
Some experienced and professional claims people know the law in their area of expertise better than most lawyers.
Adjusters should be adjusters and leave lawyering to lawyers. Similarly, lawyers should be lawyers and never try to be adjusters.
Claims Commandment XI – Thou Shall Empathize With the Claimant
Everyone presenting a claim is unhappy, disturbed, shocked, injured and needs help.
Empathy is identification with and understanding of another’s situation, feelings, and motives. It is the ability to understand another person’s circumstances, point of view, thoughts, and feelings....
HOW TO CREATE AN EXCELLENCE IN CLAIMS HANDLING PROGRAM
See the full video at https://rumble.com/v70wb2i-the-zalma-philosophy-of-claims-handling-part-6.html and at https://youtu.be/tL5nDKPEs40 and at https://zalma.com/blog plus more than 5200 posts.
Post 5217
This is a change from my normal blog postings. It is my attempt. in more than one post, to explain the need for professional claims representatives who comply with the basic custom and practice of the insurance industry.
An Excellence in Claims Handling program begins with a statement in the insurer’s claims manual or statement of professionalism that it is dedicated to providing excellence in claims handling to every insured who presents a claim.
The excellence in claims handling program should include, at a minimum:
A series of lectures supported by text materials explaining:
A definition of insurance.
How to read and understand an insurance policy.
How to interview an insured, witness, or claimant.
How to assist an insured in the insured’s obligation to ...
The Professional Claims Handler
Post 5216
Read the full article at https://www.linkedin.com/pulse/zalma-philosophy-claims-handling-part-5-barry-zalma-esq-cfe-jde8c, see the full video at https://rumble.com/v70q4x8-the-zalma-philosophy-of-claims-handling-part-5.html and at https://youtu.be/6b9tZQsEkB4, and at https://zalma.com/blog plus more than 5200 posts.
This is a change from my normal blog postings. It is my attempt. in more than one post, to explain the need for professional claims representatives who comply with the basic custom and practice of the insurance industry.
Standards to be a Professional Claims Adjuster
The Insurance claims professional should be a person who:
1. Can read and understand the insurance policies issued by the insurer.
2. Understands the promises made by the policy.
3. Understand their obligation, as an insurer’s claims staff, to fulfill the promises made.
4. Are competent investigators.
5. Have empathy and recognize the difference between empathy and sympathy.
6. ...
The Professional Claims Handler
Post 5219
Posted on October 31, 2025 by Barry Zalma
An Insurance claims professionals should be a person who:
Can read and understand the insurance policies issued by the insurer.
Understands the promises made by the policy.
Understand their obligation, as an insurer’s claims staff, to fulfill the promises made.
Are competent investigators.
Have empathy and recognize the difference between empathy and sympathy.
Understand medicine relating to traumatic injuries and are sufficiently versed in tort law to deal with lawyers as equals.
Understand how to repair damage to real and personal property and the value of the repairs or the property.
Understand how to negotiate a fair and reasonable settlement with the insured that is fair and reasonable to both the insured and the insurer.
How to Create Claims Professionals
To avoid fraudulent claims, claims of breach of contract, bad faith, punitive damages, unresolved losses, and to make a profit, insurers ...
The History Behind the Creation of a Claims Handling Expert
The Insurance Industry Needs to Implement Excellence in Claims Handling or Fail
Post 5210
This is a change from my normal blog postings. It is my attempt. in more than one post, to explain the need for professional claims representatives who comply with the basic custom and practice of the insurance industry. This statement of my philosophy on claims handling starts with my history as a claims adjuster, insurance defense and coverage lawyer and insurance claims handling expert.
My Training to be an Insurance Claims Adjuster
When I was discharged from the US Army in 1967 I was hired as an insurance adjuster trainee by a professional and well respected insurance company. The insurer took a chance on me because I had been an Army Intelligence Investigator for my three years in the military and could use that training and experience to be a basis to become a professional insurance adjuster.
I was initially sat at a desk reading a text-book on insurance ...
The History Behind the Creation of a Claims Handling Expert
The Insurance Industry Needs to Implement Excellence in Claims Handling or Fail
Post 5210
This is a change from my normal blog postings. It is my attempt. in more than one post, to explain the need for professional claims representatives who comply with the basic custom and practice of the insurance industry. This statement of my philosophy on claims handling starts with my history as a claims adjuster, insurance defense and coverage lawyer and insurance claims handling expert.
My Training to be an Insurance Claims Adjuster
When I was discharged from the US Army in 1967 I was hired as an insurance adjuster trainee by a professional and well respected insurance company. The insurer took a chance on me because I had been an Army Intelligence Investigator for my three years in the military and could use that training and experience to be a basis to become a professional insurance adjuster.
I was initially sat at a desk reading a text-book on insurance ...
